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Over the last three years the world’s economy has changed dramatically, and as a result we have seen our economy contract to a point where consumers have been forced to reevaluate how they spend on everything from clothes, food and entertainment.

You can imagine therefore that the purchase of a car (2nd biggest purchase in one’s life, according to statistics) is a very significant decision to take in the Ireland of today.

Our research shows that consumers have now taken a different view than the view held of boom time celtic Ireland. Consumers have become more intelligent and more shrewd, they carry out more research, they investigate more, and they take their time in making their final decision.

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